VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.
See how Axe managed to bring some life to a small town in Alaska… The viral created by The Viral Factory is definitely funny and very well done, also because the Axe brand name appears only in two quick shots. Tag = viral marketing
Sex sells. Don’t waste your time saying this is not true. And the game Axe, a deodorant bodyspray for men, is about to launch confirms marketers strongly believe a beautiful, sexy woman (no matter if real or virtual) appeals to young men online. The brand owned by Unilever will has presented last week Axe Mojo Master, a fantasy game in which the player challenges his playboy skills in a series of virtual venues from NYC to LA. Adage explains the female characters have an artificial intelligence and will have specific reactions to different players’ choices. The article also adds Axe has invested a huge amount of money in the game, which has a graphic which resambles to The Sims and features a gaming mechanism which should grant hours of play. Axe Mojo Master will debut on June 20, but on the site screensavers and wallpapers of virtual game characters are already available. (warning: the game is intended for a mature audience
Axe has launched a special Tv ad to celebrate Carnival…
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