Tag archives: axe

Axe launches Maneater advergame

Axe is online in The Netherlands with a new advergame: Maneater.

Don’t worry if you’re a zombie, if your deodorant is Axe Dark Tentation girls will chase you anyway…

Axe meets Durex

The new chapter of the Bom Chicka Wah Wah campaign sees Axe partnering with Durex for a cross-promotion in Germany. The initiative is taking place now in Germany, with an online contest based on a puzzle game. Don’t expect anything special from the site, the only reason I post about this action is because of the curious partnership that, if you think about it, perfectly makes sense.

Axe, let the game continue

Axe is online with a new branded entertainment work: Let the game continue. It’s an online movie, sticky, sexy and ironic as we expect Axe to be. Btw, it’s so funny to see how men cannot resist, even in the worst conditions, to beautiful women

Axe, crime scene investigation

In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in a selected and limited number of regions such as, for example, France, The Netherlands, Mexico, Argentina and Portugal. The site they’ve launched to complement the offline effort is quite interesting and not as sexy as usual (but don’t worry, it’s not boring!). As I said, the concept behind it’s an investigation. You have to find out why so many girls in town have become extremely naughty. The advergame conceived very well and it definitely takes an effort to be solved. I gave it a try, but I’m not Grissom, so after the second try I sadly had to give up. I hope you have better luck (and will

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Axe, click and seduce

From Venezuela, a nice seduction advergame for Axe. Watch the video with great attention and spot the girl when she’s winking at you. The concept of this game is nice, I just had a few remarks on the size of the video, but the guys from Lowe-Concept Interactivo actually explained me that it’s a bandwidth issue. Given the standard quality of connections in Venezuela, this video dimension was the best compromise among balance size, quality of the video and user-side download speed. What I also like about the game, is that it’s just one click away… eventually an advergame which doesn’t require a registration nor long instructions to read!

Axe: The order of the Serpentine

Via Adrants, the latest crazy idea by Axe: “The order of the Serpentine, a sacred brotherhood helping young men overcome shame caused by questionable hook-ups”. For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.

Axe and the nun

VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

Axe takes you to Ravenstoke

See how Axe managed to bring some life to a small town in Alaska… The viral created by The Viral Factory is definitely funny and very well done, also because the Axe brand name appears only in two quick shots. Tag = viral marketing

Axe: test your seduction skills online

Sex sells. Don’t waste your time saying this is not true. And the game Axe, a deodorant bodyspray for men, is about to launch confirms marketers strongly believe a beautiful, sexy woman (no matter if real or virtual) appeals to young men online. The brand owned by Unilever will has presented last week Axe Mojo Master, a fantasy game in which the player challenges his playboy skills in a series of virtual venues from NYC to LA. Adage explains the female characters have an artificial intelligence and will have specific reactions to different players’ choices. The article also adds Axe has invested a huge amount of money in the game, which has a graphic which resambles to The Sims and features a gaming mechanism which should grant hours of play. Axe Mojo Master will debut on June 20, but on the site screensavers and wallpapers of virtual game characters are already available. (warning: the game is intended for a mature audience

Carnival time for Axe

Axe has launched a special Tv ad to celebrate Carnival…