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Axe, crime scene investigation

February 5, 2007 at 10:27 by Martina Comments

In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in a selected and limited number of regions such as, for example, France, The Netherlands, Mexico, Argentina and Portugal. The site they’ve launched to complement the offline effort is quite interesting and not as sexy as usual (but don’t worry, it’s not boring!). As I said, the concept behind it’s an investigation. You have to find out why so many girls in town have become extremely naughty.
axecrime.jpg
The advergame conceived very well and it definitely takes an effort to be solved. I gave it a try, but I’m not Grissom, so after the second try I sadly had to give up. I hope you have better luck (and will ;-)


On YouTube I’ve only found the Spanish version of the TV spot, in any case no, it’s not Morgan Freeman the actor ;-)

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2 Responses to Axe, crime scene investigation

  1. metkere says:

    By the way, this campaign is running in Russia too.

  2. marko says:

    for me..the ad is no as CSI or Kiss the girls but… SEVEN….

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