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Axe meets Durex

November 9, 2007 at 10:35 by Martina Comments

The new chapter of the Bom Chicka Wah Wah campaign sees Axe partnering with Durex for a cross-promotion in Germany. The initiative is taking place now in Germany, with an online contest based on a puzzle game.
Don’t expect anything special from the site, the only reason I post about this action is because of the curious partnership that, if you think about it, perfectly makes sense.

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