Digital advertising and marketing: only the best ideas worldwide, since 2003

Axe in the Dark

September 6, 2009 at 9:13 by Martina Comments

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.


Once again Axe manages to surprise us. For sure they don’t lack in originality!!

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