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Axe Spray Away minus the sex

May 30, 2011 at 7:54 by Mark Comments

Axe has launched a browser widget that allows users to ‘spray away’ sites or articles that they think stink. I don’t think it’s really ‘on brand’ as there is no sex involved but it’s fun for a few minutes anyway :)

Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creatives: Paul Downs, David Thackray
Programmer: Noel Chan
Producer: Amy Wong

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