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Tag archives: ipad

Is This The Most Interactive Print Ad Yet?

on October 11, 2012 by Mark Comments

Lexus could have done it with this print/iPad hybrid advertising for the new Lexus ES 2013.

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The first advergame you can play vs. your cat

on March 14, 2012 by Martina Comments

You can now play air hockey against your cat. At SXSW Purina presented a new iPad game where (human) players have to fight for a bowl of animated Friskies cat food, battling against their very own cats. The idea of advergames for cats isn’t new, as Purina launched last year the first series of tablet games for cats only, however a digital challenge between humans and cats is probably the innovation many of us have been waiting for for ages (you know this comment is meant to be ironic, don’t you?). Read more…

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Swipe to unlock truth about Guantanamo

on February 14, 2012 by Tim Comments

Amnesty International has repeatedly campaigned against Guantanamo, where the U.S. government holds detainees it suspects of terrorism. On the camp’s 10th anniversary Sweden’s AI campaign has cleverly used iPads and in particular the gesture of swiping to visualise support for the detainees. Read more…

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2 iPads make a great costume

on November 5, 2011 by Tim Comments

This brilliantly simple trick leaves a gaping hole in your stomach – provided you got sufficient WiFi. How long till we see a promotion team using this trick, possibly for a horror flick or game? Read more…

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Bjork’s Biophilia App Album

on October 13, 2011 by Laurent Comments

Once again Björk offers a great unique experience.

For the release of her new album Biophilia, the full biophilia app suite is also out now for ipad, iphone and ipod touch.

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Morris Lessmore: iPad2 story telling

on July 12, 2011 by Tim Comments

Many remember the Alice in Wonderland and Touching Stories apps as benchmarks for interactive storytelling on the iPad. The iPad2 brings a natural progression with The Fantastic Flying Books of Mr. Morris Lessmore, by the film makers at Moonbot Studios.

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Cook egg & bacon on your iPad

on June 1, 2011 by Martina Comments

If your cat playing with your iPad hasn’t scratched the screen yet, you now have a new opportunity to have “alternative” fun with your precious gadget. You can cook an egg on it! Read more…

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iPad advergames for cats

on May 20, 2011 by Martina Comments

Ok, now that Friskies has launched an iPad game for cats we can close the blog. I think we are done here. Too bad we’ve just gone live with the new design…

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Gap + iPad = cool

on April 6, 2010 by Martina Comments

As a consumer based in Europe (and partly as a digital marketer), I never thought Gap was a cool brand. But now, a few days after the iPad has been launched, I definitely changed my mind.

The Gap 1969 Stream iPad app is so much of the moment! It’s an iPad application that allows you to browse a lot of (branded) denim content, celebrities and designers videos as well as music. And on top of this, looks like you can also purchase products directly from the application. Once again, the geek marketer in me claims an iPad as soon as possible. But I guess I will have to wait until end of April to get one in Italy.

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