Sneakers & Denim. Ice-cream & Tacos. Looks like branded Food Trucks are becoming trendy. Mobile marketing 3.0 I would dare to say, and not just because these carts have obviously wheels.
As a consumer based in Europe (and partly as a digital marketer), I never thought Gap was a cool brand. But now, a few days after the iPad has been launched, I definitely changed my mind.
The Gap 1969 Stream iPad app is so much of the moment! It’s an iPad application that allows you to browse a lot of (branded) denim content, celebrities and designers videos as well as music. And on top of this, looks like you can also purchase products directly from the application. Once again, the geek marketer in me claims an iPad as soon as possible. But I guess I will have to wait until end of April to get one in Italy.
The Sound of Color is a collaborative project launched by Gap. 5 colors, 5 musicians, 5 directors. Colors for inspiration, music for emotions, and videos to suggest a visual representation of such feelings.
It’s a very interesting and inspiring project. However, in my opinion, the website, and by website I mean the way the project is communicated online, lacks of passion and inspiration. It’s a one way show, you watch what the artists have produced but you cannot add your piece and your point of you to the representation of colors. I don’t want to force UGC in all online projects, but I feel that here Gap missed a valuable opportunity to interact with its target. The agency behind the idea is Rehab.
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