David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy:
Sneakers & Denim. Ice-cream & Tacos. Looks like branded Food Trucks are becoming trendy. Mobile marketing 3.0 I would dare to say, and not just because these carts have obviously wheels.
MINI Usa has recently launched a new website very much focus on advertainment. It’s called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It’s all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer). Together with the webisodes, the site also presents an “Action name generator”, which is a tool that tells you what will be the perfect name for you and your partner to star in the story. Mine would be Mindhunter Zugger… I quite like it Very well designed (the site) and directed (the episodes) the whole thing is quite fun to watch, but I’m not sure I will check back to see what’s going to happen in the next episodes… but maybe this is because I’m a woman and, you know, cars aren’t really something I live for…
A car for rich people promote with rich media. Excuse my silly joke, but this is actually what MediaPost points out today talking about a new online campaign Mercedes is about to launch in the US to promote its R-Class luxury vehicle. The online agency which designed the ads is Critical Mass. They created a virtual avatar which enters the screen to delivered tailored sales pitch as a user clicks an ad. The innovative rich media will appear on Edmunds.com and ideally it will help generating a more engaging online experience. A micro-site will of course support the campaign. I must say I’m always a little bit skeptical when I see things moving around my monitor but, of course, in this case things are different since the avatar shows up only if the user clicks on the ad.
iMediaconnection presents the recent Audi’s campaign promoting its A4 on the US market. The ads are extremely interactive, taking full advantage of rich media features. The creative agency behind them is Mckinney & Silver (by the way, they have an awful site), whose spokeswoman, Erin Bredeman, commented:“The PointRoll ad unit allowed us to deliver a multi sensory experience where the user could actually operate the car in varying road conditions such as a thunderstorm or snowy day”.
A new service has been launched in the US allowing users to purchase ringtones, graphics and mobile games with a pre-paid DuoCash card. The �micro-payment� solution removes the need for an online credit card transaction. Instead, web purchases are made with DuoCash enabled phone cards that are available at thousands of retail locations across the USA. The service will be offered to Toneguys’ visitors. It’s a very smart move, as Todd McKay, managing director of Toneguys explains, given the fact that a large percentage of the mobile content market is comprised of teenagers who do not have their own credit cards. There might have been a simpler and faster solution… premium rate messages… but the adoption in the US is going really slow.
Audi has redesigned its North American sites in order to increase conversion rates, from browsers to buyers. Quoted in the press release Steve Glauberman, CEO of Enlighten, the agency which carried out the redesign, explained: “As broadband adoption climbs past 75% for this savvy group of Internet consumers, expectations continue to rise. We’ve created the latest generation of audiusa.com to act more like an interactive virtual showroom than a simple research library. Making the product experience more emotional and immersive was a key strategy to proactively influence purchase intent.”
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