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A4, a car for every (interactive) season

January 27, 2005 at 3:31 by Martina Comments

iMediaconnection presents the recent Audi’s campaign promoting its A4 on the US market. The ads are extremely interactive, taking full advantage of rich media features. The creative agency behind them is Mckinney & Silver (by the way, they have an awful site), whose spokeswoman, Erin Bredeman, commented:

“The PointRoll ad unit allowed us to deliver a multi sensory experience where the user could actually operate the car in varying road conditions such as a thunderstorm or snowy day”.
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