Meet Mini, Hammer & Coop
MINI Usa has recently launched a new website very much focus on advertainment. It’s called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It’s all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer).
Together with the webisodes, the site also presents an “Action name generator”, which is a tool that tells you what will be the perfect name for you and your partner to star in the story. Mine would be Mindhunter Zugger… I quite like it
Very well designed (the site) and directed (the episodes) the whole thing is quite fun to watch, but I’m not sure I will check back to see what’s going to happen in the next episodes… but maybe this is because I’m a woman and, you know, cars aren’t really something I live for…