Brands creating photo filters is not news – but Ray Ban has created the first realworld retro filter. A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.
Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…
Ray-Ban is back with a silly catchy video: a guy running through 5 subway cars before the train exits the station. I’d love to be brave enough to try this myself on Milan’s metro! via
Another Ray-Ban funny intended viral video, this time in San Francisco:
And a Flickr gallery covering that.
Ray-Ban, the brand producing the coolest shades in the world (I’m talking about the Aviator model, of course), has just launched a massive global marketing effort (20 countries are involved) to target the young, brave and nonconformist consumer. Never Hide is the claim of a campaign that will (of course) include a touch of consumer generated content. Never Hide in front of 100 million people, submit your photo on the Ray-Ban and get your 15 seconds of fame with your photo shown on a huge billboard in Times Square. The idea of showing a consumer’s photo in Times Square isn’t new (GE Healthcare, for example, already did it last year), but in this case the campaign what impressive if the magnitude of the effort: in Times Square there are now 12 screens ready to display your face to the world. Of course, they will do it only if you’re wearing Ray-Ban shades!
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