Digital advertising and marketing: only the best ideas worldwide, since 2003

Student’s corner: Ray Ban Bright Light

May 4, 2012 at 6:08 by Martina Comments

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses.

Yeah… I know what you’re thinking… we could easily live without this app. But the case is very nicely presented and, after all, the idea is maybe quite useless but fun :)

Behind the idea a group of students at Berghs School of Communication in Stockholm, Sweden:
Art Director: Michal Sitkiewicz, Eva Wallmark
Copywriter: Rickard Beskow

Advertise here