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Nissan Househunting Test Drive

May 3, 2012 at 1:57 by Tim Comments

Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people were searching for on Dubai’s biggest real estate site.

Matching the user’s home, budget, neighborhood, and family size with the right Nissan model, the HouseHunter Test-Drive app offers the option of being picked up by the Nissan model to go for a ride to view the home.

Clever invigoration of the standard banner genre.

Agency TBWA/RAAD Dubai

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