I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.
From Kiwi agencies Resn and Saatchi Wellington comes a row of games for New Zealand’s air force (how cute is their logo?). The games under the title “Step Up” can all be played on the NZ’s airforce YouTube channel – give them a go. The special twist is that you are controlling a live camera across a model landscape. After you have finished playing the game, you can get a personalized YouTube video of your flight to share with friends.
Tribal DDB have created a clever tool to try and get new staff. The idea is based on the presumption that ideas are easy to generate, so you input your brands name and spin the wheel. You can then download the concept in a pdf with all of your branding already incorporated. There is also a shmaltzy ad-speak paragraph generated that is pure ‘crap-speak’.
Tribal DDB London has created an online campaign for The Guardian Weekly publication, geo-targeting US users with the objective of raise subscriptions from overseas. Using animated banners and skyscrapers Tribal DDB satirises the egocentric agenda of America’s largest television broadcasters. Matt Law, account director at Tribal DDB comments:“For a US audience, the strongest selling point of the Guardian Weekly is its impartiality and the international perspective of its editorial coverage. Turning these characteristics on their heads formed the basis of the ads creative.”
Volkswagen Golf 30th birthday will be celebrated online, with an advertising campaign and a competition on a micro-site developed by Tribal DDB. The marketing initiative is explained and detailed on Revolution Magazine. There will be ads displayed on mayor UK websites, as well as a targeted email communication to spread the word of mouth about the competition (http://www.winanewgolf.co.uk).
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