Gaming on YouTube: NZ Airforce, Intel and Wonka
From Kiwi agencies Resn and Saatchi Wellington comes a row of games for New Zealand’s air force (how cute is their logo?). The games under the title “Step Up” can all be played on the NZ’s airforce YouTube channel – give them a go. The special twist is that you are controlling a live camera across a model landscape. After you have finished playing the game, you can get a personalized YouTube video of your flight to share with friends.
This YouTube engagement comes hot on the heels of Tribal DDB Hongkong‘s interactive agent thriller Intel Escape and simultaneously with Ogilvy/B-Reel‘s look into the Wonka chocolate factory. New examples of engaging an audience where it hangs out anyway.