Shall we call it a luxury advergame? In the UK, Jaguar has launched an online Urban Golf challenge, an advergame created by Skive Creative and seeded by Cake New Media at Eatmail. Jaguar’s idea is to promote it’s S-Type R model to over 35 affluent males and to build up a database of opt-in contacts. Players who submit their score automatically enter a draw where they have the chance to win a “golfing day” with European Tour player David Howell.
Engage your clients and partners in a relationship that goes beyond the pure business. This is basically the idea that brought Doubleclick to organize the first golf tournament among interactive agencies. As MarketingDirecto reports, at the end of June in Toledo, advertisers and marketers gathered for a golf challenge. Manuel Garc�a Vicente (Universal Mccan) won the first prize, follewed by Pedro Obieta (Wanadoo). A special recognition was awarded to Beatriz Bordons, Directora General de Zenith who played despite being 6 months pregnant.
Volkswagen Golf 30th birthday will be celebrated online, with an advertising campaign and a competition on a micro-site developed by Tribal DDB. The marketing initiative is explained and detailed on Revolution Magazine. There will be ads displayed on mayor UK websites, as well as a targeted email communication to spread the word of mouth about the competition (http://www.winanewgolf.co.uk).
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