DoubleClick recently released a cool paper entitled “The decade in online advertising” (opens .pdf), an analysis of the trends in the first ten years of the industry. It’s a good reference work for anyone interested in studying not only the past but also the future of online advertising
Eyeblaster has introduced the VideoStrip ad format, a teaser video within a banner unit that quietly grabs users’ attention and enticing them to interact. Upon rollover or click, the video expands to its full size, remaining perfectly in sync as it fills a full-sized expanded panel. User interaction with the VideoStrip also triggers the audio within the ad. PointRoll instead has announced the launch of FoldOver a new ad format positioned in the upper corner of a publisher’s page. When a user initiates a mouse-over, the ad visually folds over the page, exposing close to a full-page ad. According to Pointroll’s press release, the FoldOver has been already used with satisfaction by Audi in support of the A6 campaign. Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirms.
Engage your clients and partners in a relationship that goes beyond the pure business. This is basically the idea that brought Doubleclick to organize the first golf tournament among interactive agencies. As MarketingDirecto reports, at the end of June in Toledo, advertisers and marketers gathered for a golf challenge. Manuel Garc�a Vicente (Universal Mccan) won the first prize, follewed by Pedro Obieta (Wanadoo). A special recognition was awarded to Beatriz Bordons, Directora General de Zenith who played despite being 6 months pregnant.
DoubleClick has decided to strengthen its European Management Team, announcing the appointment of Ben Regensburger to vice president of sales and account management. As quoted on Advertising-UK the decision underlines the strategic importance of the European online advertising market, as David Rosenblatt, president, DoubleClick said:“We see tremendous growth potential in international markets this year and therefore want top talent on our team”
In a press released just posted on Silicon Valley Biz Ink DoubleClick has announced a partnership with Tribal DDB Los Angeles. Tribal DDB Los Angeles will use DoubleClick’s DART for Advertisers product exclusively, in order to deliver, report on and measure online marketing and advertising campaigns on behalf of its clients.
eBay Inc. has signed a global, multiyear pact to use its marketing tools and ad-serving technology provided by DoubleClick. eBay will use DoubleClick’s online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced yesterday. You can read on the press release on DoubleClick’s website.
As Anita Jain reports on Crain’s New York Business Doubleclick has survived the dot-com bust and massive reductions in its staff, and is on track to post its first annual net profit.
In a press release published today, DoubleClick has announced its declaration of war to spam. The Company will launch a series of initiatives “designed to help legitimate marketers and the email marketing industry betterunderstand and leverage policy, research, education, and technology, in the fight against Spam, and to further differentiate legitimate marketing communications from Spam.”
Does online advertising influence branding or yield direct response? This is the key questions to which eMarketer tries to give an answer. In today’s newsletter David Hallerman, using DoubleClick’s numbers, explains that marketer are in increasingly understanding and taking advantage the Internet as powerful medium for both branding and direct response campaigns.
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