Rich media ads will be now available to reach a wider number of Internet users (about 97 percent). Both Eyeblaster and Pointroll have announced they have upgraded their rich media platforms expanding the ads’ compatibility to Firefox and Mozilla. The compatibility issue was becoming an hot topic in the industry and it’s good to see technology providers have shown they’re flexible enough to acknowledge there’s plenty of life beyond Internet Explorer.
rmg:connect Australia has developed an interesting campaign for Kellogg’s Nutri-Grain. It’ a rich media ad with an advergame inside. As Ashadi Hopper, creative director at rmg:connect, explained me, they have transformed a standard banner ad placement, which would normally give an advertiser maybe 30 seconds of exposure on a page and a rather static engagement with their audience, into a rich entertainment platform that keeps the audience engaged with the brand for three to five minutes at a time. The game can also be played following this link while if you want to see the banner in action, visit Eyeblaster’s showcase. Too bad it doesn’t work if you have a Mac.
Eyeblaster has introduced the VideoStrip ad format, a teaser video within a banner unit that quietly grabs users’ attention and enticing them to interact. Upon rollover or click, the video expands to its full size, remaining perfectly in sync as it fills a full-sized expanded panel. User interaction with the VideoStrip also triggers the audio within the ad. PointRoll instead has announced the launch of FoldOver a new ad format positioned in the upper corner of a publisher’s page. When a user initiates a mouse-over, the ad visually folds over the page, exposing close to a full-page ad. According to Pointroll’s press release, the FoldOver has been already used with satisfaction by Audi in support of the A6 campaign. Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirms.
Eyeblaster today announced the launch of Eyeblaster 5.3, the latest upgrade to its industry-leading rich media platform. Eyeblaster 5.3 includes a number of significant enhancements that make it easier for online advertisers to create, manage, and track rich media campaigns directly, and produce more effective online campaigns. One such enhancement is the ability to serve larger file-sizes of up to one megabyte (1 MB). There will also be the possibility of a closer integration with Flash MX. Read on the press release on Yahoo! News, it features also some numbers on rich media.
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