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Kellogg’s: a banner with an advergame inside

May 23, 2005 at 10:34 by Martina Comments

rmg:connect Australia has developed an interesting campaign for Kellogg’s Nutri-Grain. It’ a rich media ad with an advergame inside. As Ashadi Hopper, creative director at rmg:connect, explained me, they have transformed a standard banner ad placement, which would normally give an advertiser maybe 30 seconds of exposure on a page and a rather static engagement with their audience, into a rich entertainment platform that keeps the audience engaged with the brand for three to five minutes at a time.
The game can also be played following this link while if you want to see the banner in action, visit Eyeblaster’s showcase. Too bad it doesn’t work if you have a Mac.

3 Responses to Kellogg’s: a banner with an advergame inside

  1. Andy Sarfas says:

    A reasonably good looking game however it doesn’t work! – at least not for me, I beleive that this is a fairly common shockwave problem where not all of the cursor keys have been correctly mapped. I also notice that there are no high scores and so perhaps it’s not just me!

  2. Corey K. says:

    Not sure why its not working for you unless you are on a Mac. The game is built entirely in Flash.

  3. Yep, I have an iBook…

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