An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.
Shall we call it a luxury advergame? In the UK, Jaguar has launched an online Urban Golf challenge, an advergame created by Skive Creative and seeded by Cake New Media at Eatmail. Jaguar’s idea is to promote it’s S-Type R model to over 35 affluent males and to build up a database of opt-in contacts. Players who submit their score automatically enter a draw where they have the chance to win a “golfing day” with European Tour player David Howell.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen