A video stamp that lets you send yourself with the parcel
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
The mashup of tradition (the stamp) and technology (QR codes) lets Australians send themselves to family and friends across the world with their parcels. I love seeing technology applied to make a service or experience more human.
Agency : Clemenger BBDO