Virgin Mobile in Australia has launched a new site that uses the old gem of an online treasure hunt. The bonus here is that 25 awesome bikes are being given away every day during the campaign. First you browse the bikes, choose the one you like, then follow the clues to discover where it is. Once you find it first, it’s yours to ride away… Read more…
What value can Facebook provide to brands? What can brands do with Facebook? I’m sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I’ve been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course… so now it’s time to “wake-up” and start thinking about ideas and applications to get the most out of it as a brand…
A good starting point is the application recently launched in France by Virgin Mobile to promote its “parlez dooble” offer. It’s called Dooblebook (if the direct link doesn’t work look for it using the Facebook internal search engine), and it’s nothing else than a branded match making quiz.
In the UK Virgin Mobile is online with a viral campaign featuring a body building grandma. Actually the Superbuff is not as funny as other Virgin campaigns created to generate word-of-mouth (see for example Happy Chrismahanukwanzakah).
Have a look at the Virgin Mobile Christmas viral… And just have fun! Happy Chrismahanukwanzakah to you!
Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone. The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…
In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign’s theme is “No Soy Normal” (“I’m Not Normal”) and it encourages people not to suffer the consequences of the typical wireless contracts like everyone else does. A website invites users through an interactive story where they have to decide whether they are “normal” or not. If you can speak Spanish, it’s quite funny.
Last week the AFA (Australia) announced the winners of the 8th AFA Advertising Effectiveness Awards. The Virgin Mobile campaign by HOST and The Glue Society won the ‘best of show’ award from a total of 72 entries. The campaign delivered $37.9 million in incremental profit and a return on investment of $4.36 for every $1 spent while Virgin outstripped market growth by up to five times. Two other campaigns were awarded with the gold: Clemenger BBDO Sydney’s Hahn premium Light for Lion Nathan Australia, and bellamyhayden with VCD for Sunbeam Electric Blankets.
Mobile users are now turning to their phones to confess their worst sins… Virgin Mobile Bites presents a service called
Virgin Mobile has launched last week its “Best Hands” viral campaign, featuring a video clip that shows a swanky nightclub’s po-faced toilet attendant taking service levels to an extreme by literally providing hands-on service to the club’s privileged members� James Kydd, brand director for Virgin Mobile, said:“This seventh release in our successful series of online viral campaigns with DMC carries on our strategy of providing online viral users with exclusive, entertaining material in order to reinforce and continue to widen our brand awareness.”
Read more about the campaign on DMC’s website.
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