Digital advertising and marketing: only the best ideas worldwide, since 2003

8th AFA Effectiveness Award Winners

August 15, 2005 at 11:34 by Martina Comments

Last week the AFA (Australia) announced the winners of the 8th AFA Advertising Effectiveness Awards. The Virgin Mobile campaign by HOST and The Glue Society won the ‘best of show’ award from a total of 72 entries. The campaign delivered $37.9 million in incremental profit and a return on investment of $4.36 for every $1 spent while Virgin outstripped market growth by up to five times. Two other campaigns were awarded with the gold: Clemenger BBDO Sydney’s Hahn premium Light for Lion Nathan Australia, and bellamyhayden with VCD for Sunbeam Electric Blankets.

Comments are closed.

Advertise here