Digital advertising and marketing: only the best ideas worldwide, since 2003

How Target took over Fashion Week with a 25ft puppet

on June 8, 2012 by Bridget Comments

I love this creative way in to promote the Missoni for Target collaboration. As I started to watch the casestudy I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week. Watch the video and meet Little Marina and learn about her adventures in New York.

Virgin Mobile and the Parental Enlightenment Kit

on September 22, 2005 by Martina Comments

Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone. The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…

File under: guerrilla marketing, mother new york, the barbarian group, virgin mobile

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