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Tag archives: fashion brand

How Target took over Fashion Week with a 25ft puppet

on June 8, 2012 by Bridget Comments

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

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Converse, there is more than the Index

on July 7, 2008 by Martina Comments

Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its “Connectivity” campaign. Everything starts at where users are presented with a long lists of links to short stories and small interactive pieces (check out for example for a Google related action). After each story visitors are taken to the official Converse site where a new, music inspired experience begins, featuring Julian Casablancas, Pharrell and Santogold.

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