Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And agencies from around the world responded with a wide range of ideas. Read more…
A pretty cool project for music and sneakers fans: Converse has put together a new line up of testimonials, Gorillaz, Andre 3000, and James Murphy. The news is a news because the monster collab includes a limited edition Chuck Taylor All Star Gorillaz Collection plus an original track with a pretty sick video. Read more…
On July 13, Converse Inc. officially announced the opening of its Brooklyn recording studio, Converse Rubber Tracks, which offers artists an opportunity to sign up and record music for free.
Last year we saw Nike playing with the shoes to generate music. Today we have Converse using music to animate shoes patterns. Artists have been invited to play their instruments to “animate” a giant 4×5 meters equalizer made using 480 pairs of Chuck Taylors. The result is pretty cool.
I cannot call myself a skateboard fan. There is to much action in action sports for me. I’m not that brave. But I love the communication style of that world. I love the indie/low profile approach of the latest websites launched by Converse and Nike SB. No frills, it’s all about the content, beautiful images that tell authentic stories: either you can or you cannot play that trick.
Converse is now online with Skate Like a Punk, the blog and the story of Rune Glifberg.
Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its “Connectivity” campaign. Everything starts at Thisistheindexpage.com where users are presented with a long lists of links to short stories and small interactive pieces (check out for example ConverseSpellingBee.com for a Google related action). After each story visitors are taken to the official Converse site where a new, music inspired experience begins, featuring Julian Casablancas, Pharrell and Santogold.
To celebrate its 100th anniversary Converse has launched in Japan a “Thank you” project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model.
But let’s go into the details of the campaign, thanks to David’s post on Culture Buzz… Basically Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.