Converse, The Canvas Experiment
Last year we saw Nike playing with the shoes to generate music. Today we have Converse using music to animate shoes patterns. Artists have been invited to play their instruments to “animate” a giant 4×5 meters equalizer made using 480 pairs of Chuck Taylors. The result is pretty cool.
So far two videos have been released (drum/guitar) but there should be more coming out soon since the The Canvas Experiment is actually also a live in-store event that is taking place daily in Berlin and Paris throughout May.