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Ajax plays in the park to launch new jersey

May 6, 2011 at 4:24 by Martina Comments

In Holland Adidas has launched the new Ajax jersey for next season by making the team play in Vondelpark, one of Amsterdam’s post popular parks. Definitely much more fun and worth talking about then the usual press conferences we are used to.

The agency is TBWA\Busted, TBWA\BEC.

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One Response to Ajax plays in the park to launch new jersey

  1. Andy Dean says:

    Very nice, reminds me of this old UK Nike ad http://www.youtube.com/watch?v=0l_-9mnnkqc story go’s that this was a real Sunday Morning Park in London and the “Old” football stars turned up with the ad film crew. Can you Imagen…

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