In Holland Adidas has launched the new Ajax jersey for next season by making the team play in Vondelpark, one of Amsterdam’s post popular parks. Definitely much more fun and worth talking about then the usual press conferences we are used to.
The agency is TBWA\Busted, TBWA\BEC.
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Very nice, reminds me of this old UK Nike ad http://www.youtube.com/watch?v=0l_-9mnnkqc story go’s that this was a real Sunday Morning Park in London and the “Old” football stars turned up with the ad film crew. Can you Imagen…