Converse, there is more than the Index
Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its “Connectivity” campaign. Everything starts at Thisistheindexpage.com where users are presented with a long lists of links to short stories and small interactive pieces (check out for example ConverseSpellingBee.com for a Google related action). After each story visitors are taken to the official Converse site where a new, music inspired experience begins, featuring Julian Casablancas, Pharrell and Santogold.
I can’t say I like the multiple story idea since I have a feeling of dejavù combined with the idea the concepts gets to stretched and abuses of users attention. On the contrary I love the interface and the mood of the Connect part, that I feel is so much in line with Converse brand communication as well as with the reasons why consumers love the brand.
The agency behind this weird work is, guess who, Anomaly… nomen omen!