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Converse, there is more than the Index

July 7, 2008 at 10:38 by Martina Comments

Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its “Connectivity” campaign. Everything starts at Thisistheindexpage.com where users are presented with a long lists of links to short stories and small interactive pieces (check out for example ConverseSpellingBee.com for a Google related action). After each story visitors are taken to the official Converse site where a new, music inspired experience begins, featuring Julian Casablancas, Pharrell and Santogold.

converse_connect01.jpg


I can’t say I like the multiple story idea since I have a feeling of dejavù combined with the idea the concepts gets to stretched and abuses of users attention. On the contrary I love the interface and the mood of the Connect part, that I feel is so much in line with Converse brand communication as well as with the reasons why consumers love the brand.

converse_connect02.jpg

The agency behind this weird work is, guess who, Anomaly… nomen omen!

2 Responses to Converse, there is more than the Index

  1. dumas says:

    outofyourleaguegirl is hoooottttt!

  2. chuckack says:

    Actually, the Connectivity page was Digitas.

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