Skateboard stories on the Web
I cannot call myself a skateboard fan. There is to much action in action sports for me. I’m not that brave. But I love the communication style of that world. I love the indie/low profile approach of the latest websites launched by Converse and Nike SB. No frills, it’s all about the content, beautiful images that tell authentic stories: either you can or you cannot play that trick.
Converse is now online with Skate Like a Punk, the blog and the story of Rune Glifberg.
I find brilliant the huge sign “click here for product”. If you trust your product to be great, you want and you have to show it off. Yes, websites like this are made to sell shoes. That’s why it’s a huge pity for Converse there is no ecommerce module attached. A strong call to action that then diverts you to the brick & mortar world definitely more than one click away.
The other website I’d like to share is by Nike SB: Debacle.
A digital place to promote a movie available on DVD only in very selected stores around the world. Or online, in HD, open to everyone, but only for a limited period of time.