Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Target

How Target took over Fashion Week with a 25ft puppet

on June 8, 2012 by Bridget Comments

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

Read more…

File under: , , , , , ,

Advertise here