Digital advertising and marketing: only the best ideas worldwide, since 2003

Virgin Mobile and the Parental Enlightenment Kit

September 22, 2005 at 8:38 by Martina Comments

Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone.
The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…

Comments are closed.

Advertise here