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Virgin Mobile and the Parental Enlightenment Kit

September 22, 2005 at 8:38 by Martina Comments

Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone.
virgin_mobile_kit2.GIF
The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…

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