Digital advertising and marketing: only the best ideas worldwide, since 2003

Virgin Mobile: are you normal?

August 19, 2005 at 9:12 by Martina Comments

In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign’s theme is “No Soy Normal” (“I’m Not Normal”) and it encourages people not to suffer the consequences of the typical wireless contracts like everyone else does. A website invites users through an interactive story where they have to decide whether they are “normal” or not. If you can speak Spanish, it’s quite funny.

File under:

Comments are closed.

Advertise here