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The digital newspaper holder

April 3, 2014 at 1:51 by Bridget Comments

Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Z├╝rcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.

 

The digital newspaper has already picked up at Eurobest and D&AD and no doubt will do well at Cannes. Jung Von Matt have already had great success with LEDs with the invisible car stunt for Mercedes.

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