I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US, created by Jetset Studios. What will you do to promote an horror movie? You will first put online a minisite, and then add a two scary advergames. Easy, isn’t it?
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen