The Rugby World Cup starts in 4 days and the Kiwi’s are getting pumped. This is a flash mob Haka from Sylvia Park Shopping Mall. Read more…
Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje – via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.
In less than one year football fans from around the world will have only one thing in mind: the FIFA World Cup. As Ahmed Siddiqui writes on New Media Age the event offers tremendous opportunities to mobile marketers. Germany 2006 has a potential of $8.4 billion in content revenues but brands need to take into account the event’s peculiarities. The World Cup is a disruptive event as it stops people from doing what they would normally do, so marketers also need to think different, concentrating on pre-game and after-game initiative, when the target’s attention will be higher. According to Siddiqui, who is research manager for the Wireless World Forum, mobile messaging will play a key role in marketing campaigns, since it is immediate and easy to use for the end users.
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