Digital advertising and marketing: only the best ideas worldwide, since 2003

Football to Football Translator for the World Cup

on June 10, 2014 by Mark Comments

“What’s with all this soccer mumbo jumbo everywhere?” The , a month-long international soccer tournament, is happening this June and if you’re as clueless as the rest of the real sport-loving Americans, you need a little help. Introducing The Football to Football Translator. Read more…

File under: best, soccer, world cup

Flash Haka

on September 5, 2011 by Mark Comments

The Rugby World Cup starts in 4 days and the Kiwi’s are getting pumped. This is a flash mob Haka from Sylvia Park Shopping Mall. Read more…

File under: all blacks, haka, kiwis, world cup

Sloggi and the sexy World Cup

on May 9, 2006 by Martina Comments

Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje - via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.

File under: sloggi, world cup

Germany 2006: a mobile marketing opportunity

on August 25, 2005 by Martina Comments

In less than one year football fans from around the world will have only one thing in mind: the FIFA World Cup. As Ahmed Siddiqui writes on New Media Age the event offers tremendous opportunities to mobile marketers. Germany 2006 has a potential of $8.4 billion in content revenues but brands need to take into account the event’s peculiarities. The World Cup is a disruptive event as it stops people from doing what they would normally do, so marketers also need to think different, concentrating on pre-game and after-game initiative, when the target’s attention will be higher. According to Siddiqui, who is research manager for the Wireless World Forum, mobile messaging will play a key role in marketing campaigns, since it is immediate and easy to use for the end users.

File under: germany 2006, mobile content, mobile marketing, world cup

Adverblog