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Sloggi and the sexy World Cup

May 9, 2006 at 10:35 by Martina Comments

Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje – via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story :-)
sloggiwall.jpg
BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.

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3 Responses to Sloggi and the sexy World Cup

  1. Tyronne says:

    GREAT! yeah baby yeah baby sloggi baby

  2. Scamp says:

    Nice site.
    I don’t speak a word of Dutch and i still enjoyed it

  3. Steve says:

    Sloggi seem to do the same execution every few years – two years ago they had almost the same shot on outdoor posters in Germany.
    It’s not really that creative, but it looks good!

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