Sloggi and the sexy World Cup
Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje – via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story
BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.