The Rugby World Cup starts in 4 days and the Kiwi’s are getting pumped. This is a flash mob Haka from Sylvia Park Shopping Mall. Read more…
User generated content meets nanotechnology in the “This is not a jersey” project launched in New Zealand by Adidas. The concept is based and inspired around the legendary All Blacks team, tapping into the love, the passion and the loyalty to the team all Kiwis have.
The All Blacks jersey is the link between the fans and the team but it’s not only a jersey, it’s also a birthright. For example, if your baby was born on the day of the All Blacks 2008 test match, then a team black jersey belongs to your baby by default or, better, by birthright.
Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the “Unite for Victory” campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor, has set up www.uniteforvictory.co.nz where New Zealanders can express their support to the team, download goodies and win a wide range of prizes. The site, featuring a nice retro graphic, has been developed by BeWeb, while the agency behind the campaign is Saatchi & Saatchi.
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