Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary.
The pinball machine skatepark is not only a spectacular Tv advertisement. It’s also a real skatepark open until June 26 in New Zealand.
User generated content meets nanotechnology in the “This is not a jersey” project launched in New Zealand by Adidas. The concept is based and inspired around the legendary All Blacks team, tapping into the love, the passion and the loyalty to the team all Kiwis have.
The All Blacks jersey is the link between the fans and the team but it’s not only a jersey, it’s also a birthright. For example, if your baby was born on the day of the All Blacks 2008 test match, then a team black jersey belongs to your baby by default or, better, by birthright.
DDB New Zealand has created a witty Tv campaign to promote Cadbury muesli bars and, at the same time, respect for nature. I like the old style animations that remember me of Disney movies such as Cinderella and Whitesnow.
However I especially appreciate the educational approach of the campaign that results spontaneous and amusing enough to deliver the message even to small kids. A good series of ads to promote the product and most of all position the brand in the “green light”.
From New Zealand, a very nice series of online episodes to explain users the risks the Internet exposes us to. From phishing to viruses to people who are not what they say to be, the dangers out there are a lot.
A number of cartoon like characters (that remind me a lot of The Incredibles) tell the stories and explains possible risky situation in a wit and entertaining way. The site definitely does a great job in creating awareness not only about the dangers of the Web but also (and most importantly) about the company (NetBasics) that offers solutions and services for a safe online life.
The agency is Apropos.
The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more important in the country.
Your mission is to hit the bankers with pavlova cakes… and if you need a bank in New Zealand, Kiwibank is the answer for you. The agency behind is Total Direct.
NZ Lotteries new microsite for Instant Kiwi brand scratch cards has been launched on the back of great TV spot. The Little Thriller lets visitors create their own little thriller movie using slick animated cartoon samples and music. They are then in to win prizes and can view their work and vote on others (or their own) in the gallery. Credits go to Lowe NZ, not bad timing as the account is currently out for pitch. Post by: David Rhoades
An original ambient marketing idea from an hotel in New Zealand. The 5 stars Sofitel in Queenstown is getting a lot of attention for its new boys room, where models look at guys while they do their stuffs. Some people have complained, but the positive buzz is actually bigger than the negative comments. If you click here, there is a video, that gives you a better idea of what is going on. [via NinjaMarketing]
Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the “Unite for Victory” campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor, has set up www.uniteforvictory.co.nz where New Zealanders can express their support to the team, download goodies and win a wide range of prizes. The site, featuring a nice retro graphic, has been developed by BeWeb, while the agency behind the campaign is Saatchi & Saatchi.
In New Zealand the online advertising market was worth $8 million in 2003. The Advertising Standards Authority has tried to measure the impact of the medium, finding out that “New Zealand advertisers haven’t clicked on to online advertising”. The news is reported on Stuff.
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