The wearables race is heating up with the Rip Curl Search GPS Watch now globally available. Another way to make as brand more interesting by being useful and experiential. The Search GPS Watch lets you track your surf, register your top speed and distance and rack up your wave count in each session. As you would expect, you can sync your data to its app or website. Re-live your surfing adventure with location maps, image sharing and graphic charts. So ‘hang ten’ and afterwards showcase your session to your surfing mates on and offline. Read more…
Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary.
A good news for online marketers, a bad news for healthy living: according to a new report by Forrester Research, about a third of all Europeans see surfing the Internet as one of their favorite leisure-time activities (it’s more popular than playing sports, going to the gym, or shopping). Surfing the Internet is the third most popular hobby among online Europeans. Online consumers who see Internet surfing as a hobby are more focused on entertainment. They are also far more likely to use the Internet to replace their old-fashioned media sources: radio, TV, or the phone.
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