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Young Europeans favourite sport? Surfing!

November 21, 2005 at 9:51 by Martina Comments

A good news for online marketers, a bad news for healthy living: according to a new report by Forrester Research, about a third of all Europeans see surfing the Internet as one of their favorite leisure-time activities (it’s more popular than playing sports, going to the gym, or shopping). Surfing the Internet is the third most popular hobby among online Europeans. Online consumers who see Internet surfing as a hobby are more focused on entertainment. They are also far more likely to use the Internet to replace their old-fashioned media sources: radio, TV, or the phone.

One Response to Young Europeans favourite sport? Surfing!

  1. Bastian Lehmann says:

    I guess that “phone” does not means “mobile phone”?
    It would be interessting to know how important the usage of entertainment services for teens with the mobile phone in regards to the internet is.

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