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Tag archives: KFC

Brands Into Halloween – KFC Australia

on October 31, 2014 by Mark Comments

I’m sure there are many brands that get into the Halloween fun. Here is one example from KFC in Australia. I’d imagine it would be pretty hard to get ideas like this through the brand police. Good to see KFC having fun and getting in the spirit. Have you seen any others?? Read more…

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KFC launches Hunger Strike

on August 16, 2007 by Martina Comments

Another pretty nice advergame if you don’t feel like working in this hot summer afternoon… it comes from the UK and it has been developed by Naked Penguin Boy to complement the TV advertising campaign in which KFC promotes the new huge meal the Big Daddy Box Meal.

Read more…

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Bumvertising against KFC

on September 29, 2005 by Martina Comments

Animal rights group, People for the Ethical Treatment of Animals (PETA), is paying homeless people in London £5 an hour to keep customers out of KFC restaurants. Brand Republic explains they hand out leaflets during the busiest times of the day inviting customers to eat elsewhere. I’m not sure this is exactly a form of “bumvertising“, but it’s surely an example of guerrilla marketing taking advantage of homeless people and I don’t really like it. PETA is claiming that KFC has done nothing to eliminate abuse at factory farms and is not committed to poultry welfare (!??!).

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Chooseyoursauce, the KFC video adventure

on September 10, 2005 by Martina Comments

Foote Cone & Belding is behind the $35 million campaign to revamp KFC appeal. It’s the biggest campaign ever for KFC and even The New York Times has an article on it. A website, the chooseyoursauce.com features a video adventure where users are invited to pick their favourite sauce and see how the story develops. The site also has a contest offering a year’s worth of KFC meals (to start an healthy life…).

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KFC sms campaign case study

on August 20, 2003 by Martina Comments

On 21 Communications web site you can download the case study of a recent KFC wireless campaign in China (.pdf). The sms campaign focused on sales increase by giving away m-coupons.

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Don’t cheat on chickens!

on July 23, 2003 by Martina Comments

Pop icon Paul McCartney today fired a salvo for chicken rights, accusing fast food giant KFC of condoning cruelty to the “remarkable” birds that end up as take-away meals. As Smh.com.au reports that “These remarkable animals are deserving of at least a little kindness,” he said in the letter written on behalf of People for the Ethical Treatment of Animals, which this month sued KFC for allegedly disguising “grotesque abuses inflicted upon chickens by suppliers” in its online advertising.”

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