Another pretty nice advergame if you don’t feel like working in this hot summer afternoon… it comes from the UK and it has been developed by Naked Penguin Boy to complement the TV advertising campaign in which KFC promotes the new huge meal the Big Daddy Box Meal.
Animal rights group, People for the Ethical Treatment of Animals (PETA), is paying homeless people in London £5 an hour to keep customers out of KFC restaurants. Brand Republic explains they hand out leaflets during the busiest times of the day inviting customers to eat elsewhere. I’m not sure this is exactly a form of “bumvertising“, but it’s surely an example of guerrilla marketing taking advantage of homeless people and I don’t really like it. PETA is claiming that KFC has done nothing to eliminate abuse at factory farms and is not committed to poultry welfare (!??!).
Foote Cone & Belding is behind the $35 million campaign to revamp KFC appeal. It’s the biggest campaign ever for KFC and even The New York Times has an article on it. A website, the chooseyoursauce.com features a video adventure where users are invited to pick their favourite sauce and see how the story develops. The site also has a contest offering a year’s worth of KFC meals (to start an healthy life…).
Pop icon Paul McCartney today fired a salvo for chicken rights, accusing fast food giant KFC of condoning cruelty to the “remarkable” birds that end up as take-away meals. As Smh.com.au reports that “These remarkable animals are deserving of at least a little kindness,” he said in the letter written on behalf of People for the Ethical Treatment of Animals, which this month sued KFC for allegedly disguising “grotesque abuses inflicted upon chickens by suppliers” in its online advertising.”
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