Digital advertising and marketing: only the best ideas worldwide, since 2003

KFC sms campaign case study

August 20, 2003 at 9:41 by Martina Comments

On 21 Communications web site you can download the case study of a recent KFC wireless campaign in China (.pdf). The sms campaign focused on sales increase by giving away m-coupons.

One Response to KFC sms campaign case study

  1. Petr says:

    I am preparing benchmarking study related to SMS campaign.

Advertise here