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KFC sms campaign case study

August 20, 2003 at 9:41 by Martina Comments

On 21 Communications web site you can download the case study of a recent KFC wireless campaign in China (.pdf). The sms campaign focused on sales increase by giving away m-coupons.

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One Response to KFC sms campaign case study

  1. Petr says:
    March 10, 2004 at 12:46 pm

    Hi,
    I am preparing benchmarking study related to SMS campaign.
    Best
    Petr

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