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Online advertising on the rise in France

August 21, 2003 at 1:08 by Martina Comments

As reported today on Le Journal du Net online advertising is growing in France. “E-pub”, as defined in French, has reached a value of 119 millions of Euros in the second term of this year, with a growth of 64% compared to the same period last year. The data come from a recent study by TNS Media Intelligence-IAB France and highlights the fact that online advertising has surpassed by three times movie advertising.
Cars, travels, telecommunication providers and banks are the most active sectors in online advertising.

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