Animal rights group, People for the Ethical Treatment of Animals (PETA), is paying homeless people in London £5 an hour to keep customers out of KFC restaurants. Brand Republic explains they hand out leaflets during the busiest times of the day inviting customers to eat elsewhere. I’m not sure this is exactly a form of “bumvertising“, but it’s surely an example of guerrilla marketing taking advantage of homeless people and I don’t really like it. PETA is claiming that KFC has done nothing to eliminate abuse at factory farms and is not committed to poultry welfare (!??!).
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