Every Last Drop is an interactive parallax scrolling site that takes a look at how much water we waste on a daily basis and how small changes can make a big difference.
How to get the attention of a male crowd for something dead serious, but somehow emberrassing. Easy, hire sexy Page 3 model Rhian Sugden. See how she can seduce and educate at the same time.
ClickZ reports today the “One” campaign is debuting on the Web. The initiative, with the creativity by @radical.media, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to the one.org website. Advertising spaces have been donated, among the others, by AOL, 24/7 Real Media, MSN, Google and About.com.
Dodge brands received a boost in awareness thanks to an advergame, “Race the Pros” created by Wild Tangent. As ClickZ reports, awareness of Dodge brands was up 27.6 percent among Internet users who had played a new online branded game. On its web site, Wild Tangent features an interesting “advergames corner” presenting research and trends in the industry. A bunch of useful info for marketers…
According to a new study by Dynamic Logic, audio can greatly increase the awareness of online advertising. The news is reported today on MediaPost, explaining that the study, which was conducted for BabyCenter LLC, found that advertisers experienced 15 percent to 168 percent lifts in awareness by incorporating audio into the creative of ads. A few doubts… - Many people surf the Web at work with the audio turned off… - Many times audio might get annoying instead of interesting to users’ ears. In a way, it’s like pop-ups: an unexpected audio might disturb your quite navigation, taking your attention away from the content you are reading.
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