The “One” campaign goes online
ClickZ reports today the “One” campaign is debuting on the Web. The initiative, with the creativity by @radical.media, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to the one.org website. Advertising spaces have been donated, among the others, by AOL, 24/7 Real Media, MSN, Google and About.com.