The summer is the best season of the year to fall in love. For a night or forever, doesn’t matter, as long as you “protect” yourself. In France a new site has just been launched to spread the word about the risk of summer’s encounters, and explain to teenagers (but not only to them) what can put them at risk of contracting AIDS. The site, called www.touteslesrencontressontpossibles.com (all possible encounters) has been developed by X-Prime with a style that is serious but engagingly amusing at the same time. Given the sensible topic, they did a great job using graphics and drawings to picture typical summer’s situations and send out straightforward messages to the teens. Even if the site is all in French, I’m sure you can find your way through the content. There is actually quite a lot to discover, but the easiest/fastest way to appreciate the campaign is simply to select an avatar and follow the path unveiled after the choice. You will be taken through a series of summer’s scenes (the beach, the disco etc…) where you will get an explanation on the right thing to do when you “fall in love” with someone. As far as I remember, this is the first website built to raise awareness on the dangers contracting AIDS. If you know of other campaigns, would be great if you could share a link and/or leave a comment. Thanks! via Damien’s blog.
ClickZ reports today the “One” campaign is debuting on the Web. The initiative, with the creativity by @radical.media, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to the one.org website. Advertising spaces have been donated, among the others, by AOL, 24/7 Real Media, MSN, Google and About.com.
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