Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: social campaigns

Autism through Carly’s Eyes

on May 19, 2012 by Martina Comments

I’ll be honest, I really don’t know much about autism and I’m ashamed to admit that I probably learnt about it only by watching Rain Man. So thanks Marc for sending this through. This video will hopefully open our eyes, and make us more aware of autism, a mysterious condition that affects an incredible amount of children. Read more…

File under: , ,

Drag him away

on May 9, 2012 by Martina Comments

Interesting media execution for a British campaign to raise awareness about how people can intervene to help put a stop to domestic violence. A series of interactive billboards have been installed at Euston Station in London, with the first big screen playing a video of a man violently shouting at a woman. The call to action prompted people to start interacting with the billboard by visiting a mobile site that gave them the possibility to control the characters and manually (and literally) drag away the man from the woman. Read more…

File under: , ,

The impossible texting & driving test

on May 8, 2012 by Martina Comments

Every month there is a new campaign coming out to teach people how dangerous it is to text and drive. Despite the number of efforts around the world, unfortunately the topic is always hot. Let’s see if this approach made in Belgium can start making the difference. Students taking the exam to get their driving license have been challenged to text and drive in order to pass the test. A candid camera shows us the results of the challenge. Read more…

File under: , ,

#CloseTheTap, tweet to save water

on March 23, 2012 by Martina Comments

Nowadays tweets have become a social currency, a currency for brands, but also for charity organizations who want to raise awareness and spread the word around global problems like, for example, the waste of water. In South Africa digital agency Native came up with a nice idea: a live FlowCam connected to Twitter that is monitoring a flowing tap. Visitors to are encouraged to tweet a personal commitment to waste less water. With every tweet the tap will tighten a little with the ultimate goal of completely closing the tap when 10.000 Tweets are posted. Read more…

File under: , ,

The Howling Football

on February 20, 2012 by Martina Comments

This year you will hear often about Ukraine. The European Football Championship will kick off in a few months, and brands are already getting ready to win their battle on the advertising pitch. However brands are not the only ones who want to grab people’s attention. A German non-governmental organization for example, has a battle to win way before June. In Ukraine a lot of street dogs and cats have started being killed to make the country “cleaner” and ready to welcome hundred thousands of football tourists. Read more…

File under: ,

The URL shortener with a heart

on June 9, 2011 by Martina Comments

Nice initiative made in Brazil (again? you guys are rocking! for Carrefour. The project is called (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity.

Read more…

File under: ,

Give it a ponder

on January 6, 2010 by Martina Comments

More or less one month ago, LG has launched a website to teach consumers the importance of pondering before texting. Bullying and harassment on the mobile are problems communities can no longer afford to ignore, therefore I really like the brand committement in doing something socially relevant and useful. It’s kind of rare and therefore even more appreciated.

But I also like it because they used the website as a gateway to content on Youtube, Facebook, Twitter and Wikipedia. It’s a smart way of spending less in building the site, but it is also a smart way to connect directly to the environments where consumers are more used to spend their time and interact with.

Read more…

File under: , ,

Social campaigns and the destination Web

on September 26, 2009 by Martina Comments

The regional government of Catalunya (Spain) has launched a good initiative to explain citizens how small gestures make the difference in saving energy, protecting the environment, saving lives or simply building a nicer place to live etc…

Using animated cartoons, the website takes you through a series of practical examples, also provinding a series of information on how life in Catalunya has improved in the last year or so, since when the government introduced new services.

Read more…

File under: ,

Zero DB the silent protest

on December 14, 2008 by Martina Comments

In the UK, Zero DB, a charity association against the use of music in torture has launched a website and online petition to drive awareness and claim attention around the issue. Even if the UN and the European Court of Human Rights have banned music torture, it seems that its use in secret prisons is getting more and more common.

The site features a silent protest by a series of celebrities (like actress Julie Christie) and common people who decided to join the project.

Read more…

File under: ,

Don’t call and drive

on October 29, 2007 by Martina Comments

From the Czech Republic a great print campaign to promote road safety. Don’t talk over the phone while you drive. Crash and Accident, the new fragrances for silly people. (click to enlarge) The agency is Saatchi & Saatchi Praha. via ReklamniBlog.

File under:

Advertise here